Author: Hanni Tran

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Strategy Before Exposure: Redefining Market Integration

Leadership Perspective A Conversation with Jyrki Nilson Co-Founder & CEO, GapEdu Q: GapEdu does not describe itself as a traditional representation firm. How would you define your model? Jyrki Nilson:GapEdu operates a selective partnership model built around strategic market integration

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Tourism Demand from the Turkic States From Emerging Outbound Markets to Silk Road–Europe Exchange Tourism

Overview Tourism demand from the Turkic States—including Türkiye, Azerbaijan, Kazakhstan, Uzbekistan, Kyrgyzstan, and Turkmenistan—is entering a phase of accelerated growth and strategic diversification. Once concentrated on regional and short-haul travel, these markets are increasingly oriented toward long-haul, experience-led, and culturally

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